英语词汇buzzword的起源、历史背景-英语词源词典

buzzword. A buzzword, the term dating back to about 1965, is a word or phrase that sounds authoritative or technical and is in vogue in a particular profession or field of study. Such words are often gobbledygook . According to the Washington Post, Philip Broughton, a veteran employee of the United States Pub- lic Health Service, invented the “Systematic Buzz Phrase Pro- jector,” a surefire way to fashion such language should you want to use it for purposes of obfuscation. A writer just thinks of any three-digit number at random and selects the corresponding “buzzwords” from three columns of such words that Broughton provides. The number 257, for example, yields “systematized logistical projection,” a phrase that can be used in almost any report. “No one will have the remotest idea of what you’re talk- ing about,” says Broughton. “But the important thing is that they’re not about to admit it.” Author Gershon Legman has a similar four-column system of phrases called FARK (Folklore Article Reconstruction Kit) which he claims will enable any “Folklore Ph.D.” to devise “40,000 new and meaningful, well- balanced, and grammatically acceptable sentences packed with Folklore terms.” Choosing, for example, the numbers 7, 4, 8, and 2 from Legman’s columns, the writer gets: “Based on my own fieldwork in Guatemala/initiation of basic charismatic subculture development/recognizes the importance of other disciplines, while taking into account/the anticipated episte- mological repercussions.”

词汇	buzzword
词源	buzzword. A buzzword, the term dating back to about 1965, is a word or phrase that sounds authoritative or technical and is in vogue in a particular profession or field of study. Such words are often gobbledygook . According to the Washington Post, Philip Broughton, a veteran employee of the United States Pub- lic Health Service, invented the “Systematic Buzz Phrase Pro- jector,” a surefire way to fashion such language should you want to use it for purposes of obfuscation. A writer just thinks of any three-digit number at random and selects the corresponding “buzzwords” from three columns of such words that Broughton provides. The number 257, for example, yields “systematized logistical projection,” a phrase that can be used in almost any report. “No one will have the remotest idea of what you’re talk- ing about,” says Broughton. “But the important thing is that they’re not about to admit it.” Author Gershon Legman has a similar four-column system of phrases called FARK (Folklore Article Reconstruction Kit) which he claims will enable any “Folklore Ph.D.” to devise “40,000 new and meaningful, well- balanced, and grammatically acceptable sentences packed with Folklore terms.” Choosing, for example, the numbers 7, 4, 8, and 2 from Legman’s columns, the writer gets: “Based on my own fieldwork in Guatemala/initiation of basic charismatic subculture development/recognizes the importance of other disciplines, while taking into account/the anticipated episte- mological repercussions.”
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