| 词汇 | johnson box |
| 词源 | Johnson Box. The Johnson Box has been described as “an enticing paragraph in direct-mail advertising, just before a let- ter’s salutation, that efficiently and pleasingly synthesized the sales pitch to follow.” It was developed by direct-mail pioneer Frank H. Johnson (1911–2001), who said it was suggested to him by the colorful chapter summaries preceding chapters in 19th-century novels. |
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