英语词汇blurb的起源、历史背景-英语词源词典

blurb. Humorist Gelett Burgess invented blurb in 1907 with the publication of his Are You a Bromide? Burgess’s publisher, B. W. Huebsch, later told the story: “It is the custom of publish- ers to present copies of a conspicuous current book to book- sellers attending the annual dinner of their trade association, and as this little book was in its heyday when the meeting took place, I gave it to 500 guests. These copies were differentiated from the regular edition by the addition of a comic bookplate drawn by the author and by a special jacket which he devised. It was the common practice to print the picture of a damsel—lan- guishing, heroic, coquettish . . . on the jacket of every novel, so Burgess lifted from a Lydia Pinkham or tooth-powder adver- tisement the portrait of a sickly sweet young woman, painted in some gleaming teeth, and otherwise enhanced her pulchritude, and placed her in the center of the jacket. His accompanying text was some nonsense about ‘Miss Belinda Blurb,’ and thus the term supplied a real need and became a fixture in our language.”

词汇	blurb
词源	blurb. Humorist Gelett Burgess invented blurb in 1907 with the publication of his Are You a Bromide? Burgess’s publisher, B. W. Huebsch, later told the story: “It is the custom of publish- ers to present copies of a conspicuous current book to book- sellers attending the annual dinner of their trade association, and as this little book was in its heyday when the meeting took place, I gave it to 500 guests. These copies were differentiated from the regular edition by the addition of a comic bookplate drawn by the author and by a special jacket which he devised. It was the common practice to print the picture of a damsel—lan- guishing, heroic, coquettish . . . on the jacket of every novel, so Burgess lifted from a Lydia Pinkham or tooth-powder adver- tisement the portrait of a sickly sweet young woman, painted in some gleaming teeth, and otherwise enhanced her pulchritude, and placed her in the center of the jacket. His accompanying text was some nonsense about ‘Miss Belinda Blurb,’ and thus the term supplied a real need and became a fixture in our language.”
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