| 词汇 | political slogans |
| 词源 | political slogans. Even before “Tippecanoe and Tyler Too” swept William Henry Harrison and John Tyler into office (see cider), slogans played an important part in politics. Like all slogans, good political slogans are usually short and simple, with rhyme or rhythm, and say what the electorate feels but is unable to express. Yet some great slogans have had few or none of these qualities. For example, Herbert Hoover’s backers used the negative scare slogan “Rum, Romanism and Rebellion” to defeat Al Smith in 1928. The Democrats’ slogan against Grover Cleveland’s opponent in 1884 was: “James G. Blaine, James G. Blaine / Continental liar from the State of Maine!” Humorous slogans have also been effective, such as the Democrats’ gem: “In Hoover we trusted, now we are busted.” There is no space here for a complete accounting of political slogans, but below are some famous ones that may or may not have succeeded: “We Polked You in ’44; “We Shall Pierce You in ’52!”— Franklin Pierce (1852) “A Square Deal”—Theodore Roosevelt (1912) “He Kept Us Out Of War”—Woodrow Wilson (1916) “A Chicken in Every Pot”—Herbert Hoover (1928) “A New Deal”—Franklin Roosevelt (1932) “A Fair Deal”—Harry Truman (1948) “I Like Ike”—Dwight Eisenhower (1956) “The New Frontier”—John F. Kennedy (1960) “All the Way with L.B.J.”—Lyndon Johnson (1964) “In Your Heart You Know He’s Right—Barry Goldwater (1964) “Nixon’s the One”—Richard Nixon (1968) “We Can’t Stand Pat”—Pat Paulsen (1972) See slogan. |
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