词汇 | good to the last drop |
词源 | good to the last drop. This slogan for Maxwell House coffee, coined in 1960, is a good example of advertising slogans that have come into general use, and means “thoroughly or com- pletely good or enjoyable.” Another example is Ivory soap’s 99 and 44/100ths % pure, which, though coined in 1925 and no long- er used in the company’s ads, still persists in the language. Sim- ilar slogans have enjoyed popular use, even if only comic, for over a century, like the old patent medicine Pink pills for pale people, coined in the mid-19th century and still used, though rarely, today. Another example is Alka-Seltzer’s more recent I can’t believe I ate the whole thing . . . |
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