| 词源 |
advertising. The British long abhorred the idea of advertis- ing. “Let us be a nation of shopkeepers,” Punch pleaded in 1848, “but there is no necessity we should become a nation of adver- tisers.” America, however, had no prejudice against advertising. There perhaps was a national tolerance to it fostered by the tall tales of our literature, even a belief in it born of the promise be- yond reality America has always held to her children, the wild exaggeration of this country itself with its seemingly limitless land and golden opportunities. |