merchandise n.

"one engaged in the business of buying commercial commodities and selling them again for profit," early 13c., marchaunt (late 12c. as a surname), from Anglo-French marchaunt "merchant, shopkeeper" (Old French marcheant, Modern French marchand), from Vulgar Latin *mercatantem (nominative *mercatans) "a buyer," present participle of *mercatare, frequentative of Latin mercari "to trade, traffic, deal in" (see market (n.)). Meaning "fellow, chap" is from 1540s; with a specific qualifier, and suggesting someone who deals in it (such as speed merchant "one who enjoys fast driving," by 1914).

also merchandise, late 14c., "to buy and sell, to engage in commerce," from merchandise (v.). The original sense was obsolete by late 19c. Meaning "to promote the sale of goods" is from 1926. Related: Merchandising; merchandizing.