英语词汇catchword的起源、历史背景-英语词源词典

catchword. Catchwords are expressions caught up and re- peated for effect. Because catchwords are often used by political parties, the term has become a contemptuous one, applied to insincere, misleading statements. Catchword, however, has an honorable history. Books were once printed with the word that began the first line on the next page directly under the last line of the preceding page. Such words, designed to catch the read- er’s attention and make him turn to the next page, were called catchwords. Then the term began to be applied to the last word, or cue, in an actor’s speech and finally to any expression that catches the attention.

词汇	catchword
词源	catchword. Catchwords are expressions caught up and re- peated for effect. Because catchwords are often used by political parties, the term has become a contemptuous one, applied to insincere, misleading statements. Catchword, however, has an honorable history. Books were once printed with the word that began the first line on the next page directly under the last line of the preceding page. Such words, designed to catch the read- er’s attention and make him turn to the next page, were called catchwords. Then the term began to be applied to the last word, or cue, in an actor’s speech and finally to any expression that catches the attention.
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