1926, originally a reference to traffic signals; see stop (v.), go (v.). Stop-go in same sense is from 1918.
Entries linking to stop-and-go
stop v.
Old English -stoppian (in forstoppian "to stop up, stifle"), a general West Germanic word, cognate with Old Saxon stuppon, West Frisian stopje, Middle Low German stoppen, Old High German stopfon, German stopfen "to plug, stop up," Old Low Frankish (be)stuppon "to stop (the ears)."
These words are said by many sources to be a Germanic borrowing of Vulgar Latin *stuppare "to stop or stuff with tow or oakum" (source of Italian stoppare, French étouper "to stop with tow"), from Latin stuppa "coarse part of flax, tow." In support of this theory, it is said that plugs made of tow were used from ancient times in Rhine valley. Century Dictionary says this "suits phonetically," but "is on grounds of meaning somewhat doubtful." Barnhart, for one, proposes the whole Germanic group might be native, from a base *stoppon.
Sense of "bring or come to a halt, discontinue" (mid-15c.) is from notion of preventing a flow by blocking a hole, and the word's development in this sense is unique to English, though it since has been widely adopted in other languages; perhaps influenced by Latin stupere "be stunned, be stupefied." Intransitive meaning "check oneself" is from 1680s. Meaning "make a halt or stay, tarry" is from 1711. Stop-light is from 1922; stop-sign is from 1918. Stop-motion is from 1851, originally of looms. Related: Stopped; stopping.
go v.
Old English gan "to advance, walk; depart, go away; happen, take place; conquer; observe, practice, exercise," from West Germanic *gaian (source also of Old Saxon, Old Frisian gan, Middle Dutch gaen, Dutch gaan, Old High German gan, German gehen), from PIE root *ghē- "to release, let go; be released" (source also of Sanskrit jihite "goes away," Greek kikhano "I reach, meet with"), but there does not seem to be general agreement on a list of cognates.
A defective verb throughout its recorded history; the Old English past tense was eode, a word of uncertain origin but evidently once a different verb (perhaps connected to Gothic iddja); it was replaced 1400s by went, past tense of wenden "to direct one's way" (see wend). In northern England and Scotland, however, eode tended to be replaced by gaed, a construction based on go. In modern English, only be and go take their past tenses from entirely different verbs.
The word in its various forms and combinations takes up 45 columns of close print in the OED. Meaning "cease to exist" is from c. 1200; that of "to appear" (with reference to dress, appearance, etc.) is from late 14c.; that of "to be sold" is from early 15c. Meaning "to be known" (with by) is from 1590s; that of "pass into another condition or state" is from 1580s. From c. 1600 as "to wager," hence also "to stand treat," and to go (someone) better in wagering (1864). Meaning "say" emerged 1960s in teen slang. Colloquial meaning "urinate or defecate" attested by 1926, euphemistic (compare Old English gong "a privy," literally "a going").
To go back on "prove faithless to" is from 1859; to go under in the figurative sense "to fail" is from 1849. To go places "be successful" is by 1934.