also roll-out, 1957, "action of wheeling out," originally of airplanes, from the verbal phrase; see roll (v.) + out (adv.). As a type of U.S. football play by 1959.
Entries linking to rollout
roll v.
early 14c., rollen, "turn over and over, move by rotating" (intransitive); late 14c. in the transitive sense of "move (something) by turning it over and over;" from Old French roeller "roll, wheel round" (Modern French rouler), from Medieval Latin rotulare, from Latin rotula, diminutive of rota "wheel" (see rotary). Related: Rolled; rolling.
From c. 1400 as "wrap or cover by rolling or enclosing" in something, also "wrap round and round an axis;" early 15c. as "press or level with a roller." From 1510s as "to move or travel on wheels or by means of rolling." Of sounds (such as thunder) somehow suggestive of a rolling ball, 1590s; of a drum from 1680s.
Of spoken sounds, "to utter with vibrations of the tongue," by 1846. Of eyes, from late 14c. (rolle his eyne), originally suggestive of ferocity or madness. Of a movie camera, "to start filming," from 1938. Sense of "rob a stuporous drunk" is by 1873, from the action required to get to his pockets. To roll up "gather, congregate" is from 1861, originally Australian. To roll with the punches is a metaphor from boxing (1940). To roll them bones was old slang for "play at dice" (1929). Heads will roll is a Hitlerism:
If our movement is victorious there will be a revolutionary tribunal which will punish the crimes of November 1918. Then decapitated heads will roll in the sand. [1930]
out adv.
expressing motion or direction from within or from a central point, also removal from proper place or position, Old English ut "out, without, outside," from Proto-Germanic *ūt- (Old Norse, Old Frisian, Old Saxon, Gothic ut, Middle Dutch uut, Dutch uit, Old High German uz, German aus), from PIE root *uidh- "up, out, up away, on high" (source also of Sanskrit ut "up, out," uttarah "higher, upper, later, northern;" Avestan uz- "up, out," Old Irish ud- "out," Latin usque "all the way to, continuously, without interruption," Greek hysteros "the latter," Russian vy- "out").
Sense of "to a full end, completely, to a conclusion or finish" is from c. 1300. Meaning "so as to be no longer burning or alight; into darkness" is from c. 1400. Of position or situation, "beyond the bounds of, not within," early 15c. Meaning "into public notice" is from 1540s; that of "away from one's place of residence," c. 1600. The political sense of "not in office, removed or ejected from a position" is from c. 1600. Meaning "come into sight, become visible" (of stars, etc.) is by 1610s. In radio communication, a word indicating that the speaker has finished speaking, by 1950.
As a preposition, "out of; from, away from; outside of, beyond; except; without, lacking;" mid-13c., from the adverb.
Meaning "from harmonious relations, into quarreling" (as in to fall out) is from 1520s. Meaning "from one's normal state of mind" (as in put out) is from 1580s; out to lunch "insane" is student slang from 1955. Adjectival phrase out-of-the-way "remote, secluded" is attested from late 15c. Out-of-towner "one not from a certain place" is from 1911. Out of this world "excellent" is from 1938; out of sight "excellent, superior" is from 1891. To (verb) it out "bring to a finish" is from 1580s. Expression from here on out "henceforward" is by 1942. Out upon, expressing abhorrence or reproach, is from early 15c.