individualize v.

early 15c., "one and indivisible, inseparable" (with reference to the Trinity), from Medieval Latin individualis, from Latin individuus "indivisible," from in- "not, opposite of" (see in- (1)) + dividuus "divisible," from dividere "divide" (see divide (v.)). Original sense now obsolete; the word was not common before c. 1600 and the 15c. example might be an outlier. Sense of "single, separate, of but one person or thing" is from 1610s; meaning "intended for one person" is from 1889.

Individual views a person as standing alone, or persons as standing separately before the mind: as, the rights of the individual; the rights of individuals: it is incorrect to use individual for person unemphatically ; as, there were several individuals in the room. [Century Dictionary]

word-forming element used to make verbs, Middle English -isen, from Old French -iser/-izer, from Late Latin -izare, from Greek -izein, a verb-forming element denoting the doing of the noun or adjective to which it is attached.

The variation of -ize and -ise began in Old French and Middle English, perhaps aided by a few words (such as surprise, see below) where the ending is French or Latin, not Greek. With the classical revival, English partially reverted to the correct Greek -z- spelling from late 16c. But the 1694 edition of the authoritative French Academy dictionary standardized the spellings as -s-, which influenced English.

In Britain, despite the opposition to it (at least formerly) of OED, Encyclopaedia Britannica, the Times of London, and Fowler, -ise remains dominant. Fowler thinks this is to avoid the difficulty of remembering the short list of common words not from Greek which must be spelled with an -s- (such as advertise, devise, surprise). American English has always favored -ize. The spelling variation involves about 200 English verbs.