glamorize v.

1720, Scottish, "magic, enchantment" (especially in phrase to cast the glamor), a variant of Scottish gramarye "magic, enchantment, spell," said to be an alteration of English grammar (q.v.) in a specialized use of that word's medieval sense of "any sort of scholarship, especially occult learning," the latter sense attested from c. 1500 in English but said to have been more common in Medieval Latin. Popularized in English by the writings of Sir Walter Scott (1771-1832). Sense of "magical beauty, alluring charm" first recorded 1840. As that quality of attractiveness especially associated with Hollywood, high-fashion, celebrity, etc., by 1939.

Jamieson's 1825 supplement to his "Etymological Dictionary of the Scottish Language" has glamour-gift "the power of enchantment; metaph. applied to female fascination." Jamieson's original edition (1808) looked to Old Norse for the source of the word. Zoëga's Old Icelandic dictionary has glám-sýni "illusion," probably from the same root as gleam.

word-forming element used to make verbs, Middle English -isen, from Old French -iser/-izer, from Late Latin -izare, from Greek -izein, a verb-forming element denoting the doing of the noun or adjective to which it is attached.

The variation of -ize and -ise began in Old French and Middle English, perhaps aided by a few words (such as surprise, see below) where the ending is French or Latin, not Greek. With the classical revival, English partially reverted to the correct Greek -z- spelling from late 16c. But the 1694 edition of the authoritative French Academy dictionary standardized the spellings as -s-, which influenced English.

In Britain, despite the opposition to it (at least formerly) of OED, Encyclopaedia Britannica, the Times of London, and Fowler, -ise remains dominant. Fowler thinks this is to avoid the difficulty of remembering the short list of common words not from Greek which must be spelled with an -s- (such as advertise, devise, surprise). American English has always favored -ize. The spelling variation involves about 200 English verbs.

word-forming element making nouns of quality, state, or condition, from Middle English -our, from Old French -our (Modern French -eur), from Latin -orem (nominative -or), a suffix added to past participle verbal stems. Also in some cases from Latin -atorem (nominative -ator).

In U.S., via Noah Webster, -or is nearly universal (but not in glamour), while in Britain -our is used in most cases (but with many exceptions: author, error, tenor, senator, ancestor, horror etc.). The -our form predominated after c. 1300, but Mencken reports that the first three folios of Shakespeare's plays used both spellings indiscriminately and with equal frequency; only in the Fourth Folio of 1685 does -our become consistent.

A partial revival of -or on the Latin model took place from 16c. (governour began to lose its -u- 16c. and it was gone by 19c.), and also among phonetic spellers in both England and America (John Wesley wrote that -or was "a fashionable impropriety" in England in 1791).

Webster criticized the habit of deleting -u- in -our words in his first speller ("A Grammatical Institute of the English Language," commonly called the Blue-Black Speller) in 1783. His own deletion of the -u- began with the revision of 1804, and was enshrined in the influential "Comprehensive Dictionary of the English Language" (1806), which also established in the U.S. -ic for British -ick and -er for -re, along with many other attempts at reformed spelling which never caught on (such as masheen for machine). His attempt to justify them on the grounds of etymology and the custom of great writers does not hold up.

Fowler notes the British drop the -u- when forming adjectives ending in -orous (humorous) and derivatives in -ation and -ize, in which cases the Latin origin is respected (such as vaporize). When the Americans began to consistently spell it one way, however, the British reflexively hardened their insistence on the other. "The American abolition of -our in such words as honour and favour has probably retarded rather than quickened English progress in the same direction." [Fowler]