fad n.

1834, "hobby, pet project" (adjective faddy is from 1824), of uncertain origin. Perhaps shortened from fiddle-faddle. Or perhaps from French fadaise "trifle, nonsense," which is ultimately from Latin fatuus "stupid." From 1881 as "fashion, craze," or as Century Dictionary has it, "trivial fancy adopted and pursued for a time with irrational zeal."