clew n.

Old English clæg "stiff, sticky earth; clay," from Proto-Germanic *klaijaz (source also of Old High German kliwa "bran," German Kleie, Old Frisian klai, Old Saxon klei, Middle Dutch clei, Danish klæg "clay;" also Old English clæman, Old Norse kleima, Old High German kleiman "to cover with clay").

Some sources see these as being from a common PIE root meaning "slime; glue" also forming words for "clay" and verbs for "stick together." Compared words include Latin gluten "glue, beeswax;" Greek gloios "sticky matter;" Lithuanian glitus "sticky," glitas "mucus;" Old Church Slavonic glina "clay," glenu "slime, mucus;" Old Irish glenim "I cleave, adhere;" Old English cliða "plaster." But Beekes writes that "Not all comparisons are convincing," and notes that most words cited are from Balto-Slavic or Germanic, "which suggests European substrate origin."

In Scripture, the stuff from which the body of the first man was formed; hence "human body" (especially when dead). As an adjective, "formed of clay," 1520s. Clay-pigeon "saucer of baked clay used as a flying target in trap-shooting," in place of live birds, is from 1881. Feet of clay "fundamental weakness" is from Daniel ii.33.

"anything that guides or directs in an intricate case," 1590s, a special use of a revised spelling of clew "a ball of thread or yarn" (q.v.). The word, which is native Germanic, in Middle English was clewe, also cleue; some words borrowed from Old French in -ue, -eu also were spelled -ew in Middle English, such as blew, imbew, but these later were reformed to -ue, and this process was extended to native words (hue, true, clue) which had ended in a vowel and -w. The spelling clue is first attested mid-15c.

The sense shift is originally in reference to the clew of thread given by Ariadne to Theseus to use as a guide out of the Labyrinth in Greek mythology. The purely figurative sense of "that which points the way," without regard to labyrinths, is from 1620s. As something which a bewildered person does not have, by 1948.

Thus hardy Theseus, with intrepid Feet,

Travers'd the dang'rous Labyrinth of Crete;

But still the wandring Passes forc'd his Stay,

Till Ariadne's Clue unwinds the Way

[Gay, "Trivia"]

The board game (originally Cluedo) was launched in 1949 in Britain.