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banner n.

c. 1200, "piece of cloth attached to the upper end of a pole or staff," from Old French baniere "flag, banner, standard" (12c., Modern French bannière), from Late Latin bandum "standard," borrowed from Frankish or another West Germanic source, from Proto-Germanic *bandwa- "identifying sign, banner, standard," also "company under a banner" (source also of Gothic bandwa "a sign"), from suffixed form of PIE root *bha- (1) "to shine."

Formerly the standard of a king, lord, or knight, behind which his followers marched to war and to which they rallied in battle. The figurative sense of "anything displayed as a profession of principles" is from early 14c. Of newspaper headlines that stream across the top of the page, from 1913.

updated on October 03, 2022

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更新时间:2025/5/25 5:20:06