"appealing to desires," 1570s, present-participle adjective from allure (v.). Related: Alluringly.
Entries linking to alluring
allure v.
"tempt by the offering of something desired," c. 1400, from Anglo-French alurer, Old French aleurer "to attract, captivate; train (a falcon to hunt)," from à "to" (see ad-) + loirre "falconer's lure," from a Frankish word (see lure), perhaps influenced by French allure "gait, way of walking." Related: Allured; alluring.