1950 in the radio sense of "broadcasting time" (of a particular record); see air (n.1) + play.
Entries linking to airplay
air n.1
c. 1300, "invisible gases that surround the earth," from Old French air "atmosphere, breeze, weather" (12c.), from Latin aer "air, lower atmosphere, sky," from Greek aēr (genitive aeros) "mist, haze, clouds," later "atmosphere" (perhaps related to aenai "to blow, breathe"), which is of unknown origin. It is possibly from a PIE *awer- and thus related to aeirein "to raise" and arteria "windpipe, artery" (see aorta) on notion of "lifting, suspended, that which rises," but this has phonetic difficulties.
In Homer mostly "thick air, mist;" later "air" as one of the four elements. Words for "air" in Indo-European languages tend to be associated with wind, brightness, sky. In English, air replaced native lyft, luft (see loft (n.)). In old chemistry, air (with a qualifying adjective) was used of any gas.
To be in the air "in general awareness" is from 1875; up in the air "uncertain, doubtful" is from 1752. To build castles in the air "entertain visionary schemes that have no practical foundation" is from 1590s (in 17c. English had airmonger "one preoccupied with visionary projects"). Broadcasting sense (as in on the air, airplay) is by 1927. To give (someone) the air "dismiss" is from 1900. Air pollution is attested by 1870. Air guitar is by 1983. Air traffic controller is from 1956.
play v.
Middle English pleien, from Old English plegan, plegian "move lightly and quickly, occupy or busy oneself, amuse oneself; engage in active exercise; frolic; engage in children's play; make sport of, mock; perform music," from Proto-West Germanic *plegōjanan "occupy oneself about" (source also of Old Saxon plegan "vouch for, take charge of," Old Frisian plega "tend to," Middle Dutch pleyen "to rejoice, be glad," German pflegen "take care of, cultivate"), which is apparently connected to the root of plight (v.), but the ultimate etymology is uncertain and the phonetic development is difficult to explain.
Meaning "to take part in" a martial or athletic game is from c. 1200. It has been opposed to work (v.) since late 14c. Meaning "perform or act on the stage" (transitive) is by late 14c., as are the senses of "take the role of" and "make a pretense of, make believe" and "act thoughtlessly or wantonly." Sense of "put forward, move, throw, lay on the table, etc." in the course of a game or contest is by 1560s of chess pieces, 1670s of playing cards. Sense of "operate or cause to operate with continuous or repeated action" is from 1590s. Meaning "to cause (a recording) to reproduce what is on it" is by 1903, probably from the "make music" sense. Related: Played; playing.
Many expressions are from the stage, sports and games, or music, and it is not always easy to say which is from which. To play up "emphasize" is from 1909 (perhaps originally "play music more vigorously"); to play down "minimize" is from 1930; to play along "pretend to agree or cooperate" is from 1929. To play fair "be nice" is from mid-15c. To play house as a children's activity is from 1958.
To play for keeps is from 1861, originally of marbles or other children's games with tokens. To play (something) safe is from 1911; to play favorites is attested from 1902. To play second fiddle in the figurative sense is from 1809 ("Gil Blas"). To play into the hands (of someone) "act in such a way as to give the advantage to one's opponent or a third party" is from 1705. For play the _______ card see card (n.1). For play the field see field (n.). To play with oneself "masturbate" is from 1896 (to play with "have sexual intercourse with" is from mid-13c.). Playing-card "one of a pack of cards used for playing games" is from 1540s.