snack food, supposedly invented and named 1930 by Jimmy Dewar, baker for the Chicago branch of Continental Baking Co. (later Hostess); said to have been inspired by twinkle.
Entries linking to twinkie
twinkle v.
Old English twinclian "to twinkle, wink," frequentative of twincan "to wink, blink," with -el (3). Twincan is related to Middle High German zwinken, German zwinkern, and probably somehow imitative. Related: Twinkled; twinkling. The noun is recorded from 1540s. Phrase in the twinkling of an eye "in a very brief time" is attested from c. 1300.
twink n.
c. 1400, in phrase in a twynk of oon eye "suddenly, almost instantaneously," from twink (v.) "to wink," probably from Old English twincan (see twinkle (v.)). Meaning "a twinkle" is from 1830. Meaning "young sexually attractive person" is recorded from 1963, probably from Twinkie; but compare 1920s-30s British homosexual slang twank in a similar sense.