prudential adj.

"involving or characterized by prudence," mid-15c., prudencial, from Medieval Latin prudentialis, from Latin prudentia "a foreseeing, foresight" (see prudence). Related: Prudentially.

Prudential, the U.S. insurance company, dates to the 1870s; its logo featuring the Rock of Gibraltar dates from c. 1900 and was widely known 20c. The Prudential of Great Britain is a different company, founded 1848 to provide loans to professional and working people, noted for its door-to-door agents ("the Man from the Pru").